The FTC rigorously enforces laws for email compliance. Ensure that your strategy is aligned with the CAN-SPAM Act so that you’re not exposed to potential lawsuits.
Read the entire blog post at:
https://www.vidpenguinproductions.com/blog/are-you-ftc-compliant-with-your-email-marketing
Here are a few of the rules that businesses must follow:
Don’t use false or misleading header information.
Your “From,” “To,” “Reply-To,” and routing information — including the originating domain name and email address — must be accurate and identify the person or business who initiated the message.
Don’t use deceptive subject lines.
The subject line must accurately reflect the content of the message.
Identify the message as an ad.
The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
Tell recipients where you’re located.
Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
Tell recipients how to opt out of receiving future emails from you.
Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting an email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity.
read more at https://www.vidpenguinproductions.com/blog/are-you-ftc-compliant-with-your-email-marketing
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